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Market Overview:

Global Neuromonitoring Solution Market is expected to offer an $ opportunity of USD 3,429.37 million over the analysis period. 

The Global Neuromonitoring Solution Market Size is expected to grow from USD 1,802.4 Million in 2022 to USD 5,231.80 Million by 2035, with a compound annual growth rate (CAGR) of approximately 9.82% between 2023 and 2035.

Global Market Size, Forecast, and Trend Over Analysis Period 2022 - 2035

Base Year2022
Forecast Year2023-2035
CAGR9.82%
Base Year Market Size (2022)USD 1,802.4 Million
Forecast Year Market Size (2035)USD 5,231.80 Million

Need for Neuromarketing Study Insights:

Neuromarketing has occupied the significant space in the market. As market strategies are changing continuously and moving through challenging environment, it is becoming significant for organization to track consumer behaviour. It is a diverse field applied numerous terminologies in order to understand the market dynamics. Monitoring consumer behaviour would certainly be helping organization to curtail marketing cost and positioned their products appropriately in the consumer’s mind.    

In the recent times, phenomenal changes in the market strategies are determining the pace of adoption of Neuromarketing.

Impact of Neuromarketing on Organizations Marketing Strategies: 

Report has investigated the role of Neuromarketing on company Marketing Strategies and its outcome. Use case analysis and case studies have provided the real insights needed for the marketing strategies. Companies such as Coca Cola, Pepsi and other big consumer goods companies utilized it at larger scale in order to understand the fickle consumer behaviour. As Consumers' price evaluations are influenced by the “left-digit bias”

Report Insights on Impact Analysis: 

Different types of colour impacts, as one of the leading Institution has revealed that colour increases brand recognition by upto 80%. As every colour symbolizes different aspects such as purple symbolizes magic, luxury, royalty and dignity. Report has deeply investigated such insights

Neuromonitoring Solution Market Dynamics:

Enablers:

  • Growing adoption among Fast Consumer Goods
  • Rise in Demand for Neuroscience Technological Products 
  • Volatile Marketing Strategies Across Business Segments
  • Frequently Changing Consumer Preferences

Challenges:

  • Costs associated with neuromarketing Study
  • Measuring accuracy in responses
  • Mismatch in real outcome

Regional Market Outlook:

The APAC neuromarketing solutions market is expected to witness the highest growth with a CAGR of 13.69% over the projected period. The accelerating growth of the market in the region is expected on account of the rising adoption of neuromarketing technologies across consumer goods. As the per capita income is increasing, more people buying the consumer goods, where demand for these products increasing significantly leading to frequent change in consumer perceptions. Emerging markets are offering lucrative opportunities for neuromarketing solutions.  

Market Segmentation:

Our in-depth analysis of the Global Neuromonitoring Solution Market includes the following segments:

Global Neuromonitoring Solution Market
Base Year:2022Forecast Period:2024-2035
Historical Data:2020 to 2022Market Size in 2022:USD 1,802.4 Million
Forecast Period 2024-35 CAGR:9.82%Market Size in 2035:USD 5,231.80 Million
Segments Covered:By Technology
  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)
  • Biometrics
  • Facial Coding
  • Eye Tracking
By End User
  • Banking, Financial Services, & Insurance (BFSI)
  • Retail/Consumer Brands
  • Market Research
  • Scientific Institutions
  • Others
By Region
  • North America (U.S., Canada)
  • Europe (United Kingdom, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, South Korea, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Israel, UAE, South Africa, Rest of MEA)
  • South America (Brazil, Mexico, Argentina, Rest of South America)
Key Market Drivers:
  • Increasing Need for understanding consumer perception
  • Rise in Demand for Neuroscience Technological Products 
  • Volatile Marketing Strategies Across Business Segments
Key Market Restraints:
  • Measuring accuracy in responses
  • Cost associated with neuromarketing studies
Key Opportunities:
  • Tapping emerging market
  • Fulfilling market unmet need
Companies Covered in the Report:
  • Buyology, Inc.
  • Immersion Neuroscience
  • Merchant Mechanics, Inc.
  • Uniphore (Emotion Research Lab.)
  • Nielsen Holdings
  • Neural Sense (Pty) Ltd.
  • NVISO SA
  • Validators
  • Cadwell Industries, Inc.
  • SR Labs SRL
  • Tobil AB
  • Other Major Players