Radiologists/Key Opinion Leader (KOL) Across Vietnam: A Market Assessment Report
Key Opinion Leader (KOL) Management: A group of medical experts, who are specialized in a particular medical stream, such as neurology, oncology, endocrinology etc. they can influence the decision of other prescribers in the market. They are the key determing factor in shaping market trends.
Radiologists: A medical expert, who is specialized in handling imaging equipments such as X-rays, CT scans, MRIs, and ultrasounds, assisting other medical experts in diagnosis and treating life-threating medical conditions. They works in specialized laboratories, hospitals, and specialties clinics.
Report Coverage:
- Report covers, key KOL mapping based on certain parameters provided below:
- Name of Doctor
- Designation
- Associated organization
- Email
- Education Background
- Speaker at different forum
- Achievements
- Total number of patents in concern segment
- Total of patents
- # of publications
- Ranking
- Excel based dashboard will be provided for easy navigation
- Key insights would assist organization to use Segmentation Targeting and Positioning (STP) strategies carefully
- Geographic coverage may be expanded based on requirement
- The report would examine the views, perspectives, and recommendations of the identified KOLs.
Deliverable: Excel Dashboard
Role of KOL:
- To drive engagement with a brand or product.
- Launching new product in the market.
- Key Opinion Leader (KOLs) play a crucial role in designing clinical trials, medical affairs, and drug development, helping to contextualize findings, encourage adoption of new treatments, and provide insights into disease states.
- Imparting key role in developing new product that fulfil the market unmet need.
- Creating audience specific content.
- Developing treatment protocol.
